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8 Questions To Ask From Clients To Design The Best Logos

After you’ve done a logo design course, you might want to jump straight into the business and start designing awesome logos. Well, it’s not that simple. You have to take care of several things before designing a logo. People often think that they can immediately start earning money after learning about logo design. There’s a lot more to it.

There’s actually no restriction that you have to take care of some things before beginning the process. But we recommend you do. Otherwise, you’d always design something that’ll not align with what the client wants. It is crucial for you and the client to be on the same page if you want to become successful at logo designing.

This blog will tell you some questions you need to ask the client before designing a logo. That’s because we feel asking the right questions improves the overall quality of the logo. So, if you want to design the best logos, you need to ask some crucial questions.

Without any delay, let’s start.

Company’s Mission

The first thing you want to know from your client is what their business is all about and what services and products they sell. You have to ask them about the company's goals, fundamentals, cultures, and values. Designing a logo without knowing about the mission will simply mean you create a logo without any life into it.

So, you have to make sure to ask them about the company’s mission. We know it can take time for them to provide an answer because most people don’t think about their company’s mission. But it will be worth the effort and will show in the final logo.

Details About Target Audience

Knowing about the target audience is crucial because it plays a huge role in the type of logo you’ll design. You can’t design a fun, bring & vibrant logo when your target audience is older people because this type of logo is perfect for millennials. Similarly, you can’t design a light-coloured and professional logo for millennials, as it’s ideal for older people.

Knowing about the target audience will have a very good idea about the logo’s outline. It will also take a lot of load off your mind because you’ll have to think of one less thing. You’ll know what we’re talking about when you design the logo and already have the most important information available.

Competitor’s Logo

You also have to ask your client about the biggest competitor they have. It will help you study their logo and determine what works for them and what doesn’t. It will also make you aware of what things you don’t have to include in your logo because if there’s a match between your and the competitors’ logo, people will think that you copied the competitor’s idea.

You can save yourself a lot of effort because if your client’s business directly aligns with a competitors’, you can take inspiration from what works from them. We know this opinion might conflict with a lot of people but know that the things that have already been implemented can tell us a great deal whether they’d work with your business or not.

Unique Selling Point (USP)

You may have seen some unique logos because the business they’re about is also unique. Businesses that want to be successful in today’s time have to offer something different from everyone else. It is also called the Unique Selling Point (USP).

We can explain it better with an example- Consider a clothing business that wants its logo designed. That business offers an average quality, but they excel at prices because they’re less than all the competitors. The USP for that business is their price. We can think of a completely different business that offers costly clothes, but they use some of the best materials. Their USP is the quality and not the price.

Similarly, you have to ask the business you’re making a logo for to ask for their Unique Selling Point (USP). The logo you design should show it in a simple way so that the people who look at it know from the get-go what the business is all about.

Colour Combinations The Client Wants

Sometimes clients have some colour combinations in mind for the logo they want for their business. They may also have some combos they want to avoid. You have to make sure to ask the client whether they have some combinations in mind.

When you use the colour combinations your client wants, you can get a logo approved in a shorter time. But if you think a client wants a certain colour for their company’s logo but their company is not in line with the colour the logo represents, you have to tell them about it. Know that there’s a concept called colour psychology and is the reason why brands give you a certain feel with the colours they use in their logos.

Logo Styles They Want

Logos come in different styles. The three most common are Text, Type and a combination of these two. Out of these three, the most common is the combination logo. From sports brands like Adidas to Digital Marketing agencies like , all use combination logos because they look way better than text or type.

Combination logos being the best doesn’t necessarily mean your client wants their logo to be like that. They may just want the text or type, which you have to ask before beginning the logo design process. Otherwise, your opinions might conflict with them at later stages, which isn’t good. 

Ask For Examples

It is quite normal for logo designers to ask the client about any example logos they have. They’re great for reference and tell a lot about the client’s expectations. This doesn’t mean that every client will have an example for reference.

Often, the client will tell you about example logos on their own. But if they forget, you should ask them because it’ll save a lot of your time researching and getting the design approved.

The Text Client Wants On The Logo

As a logo designer, you have to ask the client about the text they want for their logo. You may have seen some brands include the Established date or a TM symbol (Trademark) in their logo. Some clients may want to include these details, while others won’t.

That’s because inclusion or exclusion of even two to three characters can make or ruin a logo. So, you have to have this information from the beginning so that you can design a logo knowing about all the text that will be included. Otherwise, it will waste your as well as your client’s time.


Logo design becomes extremely easy when you have answers to all the questions we highlighted in today’s blog. You can create a questionnaire, send it to clients, and ask them to fill it. You have to tell them that their effort in answering the questions will reflect in the logo they get for their business.

The questions we highlighted in this blog are not complicated, and most clients will understand them easily. If some clients don’t, you can always explain the purpose behind each question in more detail.

If you found this blog helpful, share it with your designer friends.