In the present times, businesses are focusing on the visual aspects. It is because the audience demands it. Marketers are taking note of it and creating visual elements that keep them memorable in peoples’ minds. Apart from the many visual elements, one that no business can ignore is a logo.
A logo is the core of any business. Without it, having an identity on the internet is next to impossible. A company without a logo is like a person without a name. Basically, things just don’t work when there isn’t something (logo) that tells users about it.
So, now that you know the importance of a logo, it is time to understand how you can create an awesome logo. This blog will be a deep dive into the process. So, without further delay, let’s start.
The first thing before designing a logo is to identify everything about your brand. Identify the product/service you intend to sell, the personality you want to portray. Knowing all these things is essential because you wouldn’t be able to portray the right image without them.
We know doing this may seem simple at first because it’s your brand we’re talking about. But believe us, there are things about your brand that even you haven’t yet analyzed. Analyzing them before designing a logo is the best way to know more about your brand. So, make sure to do it with complete focus, so you don’t miss any details.
Knowing about your audience is the second step because they’re the ones you’ll be designing a logo for. If you don’t know them, then the effort put into designing would be wasted.
Know these things about your audience:
When you know these things, the logo-making process will become a whole lot simpler. Often companies ignore this aspect and then wonder why their logo didn’t gather as much attention as they wanted. Because of this, we highly recommend that you don’t skip this step.
Some of your competitors have been in the industry for a long time, and some have come just recently. In any case, observe their logos. It is not a poor practice, as many people believe. It is simply taking inspiration and ideas.
We know you want to get ahead of the competitors. And observing their logos won’t stop you from doing it. It is never a bad option to know the psychology of their logo. It is better to learn from other peoples’ mistakes. It saves you time and failure. Don’t just observe competitors’ logos but also identify how their audience is reacting to them.
Observe four to five logos so that you know what people are resonating with.
Before designing a logo on Adobe Illustrator, make sure you pick up a pen and paper and sketch rough designs. Don’t aim for perfection when you’re sketching because this step is only to help you get a better idea about what the logo should be about.
You don’t need to sketch using a scale or complicated tools. Simply do it with a pencil. When you’re sketching a logo idea and immediately get another better idea, switch to the better idea. Most often, we don’t see results when we don’t prepare our minds for design. And when you sketch, you get your mind ready for it.
All good logo designers do the sketching part before the actual logo design.
Colors play a huge role when designing a logo. Although some logos look good without color, most logos require some colors. And no, you can’t randomly put colors into a logo and expect it to look good.
There is an entire subject dedicated to understanding what each color means. It is color psychology. A simple rule we can tell you is that the brands that want to display a warm, feminine, and soft feeling must have light colors, and brands that want to be bold and loud must have dark and bright colors. This is just one aspect of color psychology.
Remember that most logos don’t require more than two colors. You surely don’t want your brand’s logo to look like a rainbow.
Similar to color psychology, font psychology stresses which fonts go best with which type of business. The spacing and color of fonts are also covered in this. Here again, the kind of audience you’re targeting matters.
For companies that want to target kids should focus on handwritten fonts. As kids haven’t seen many fonts in their lifetime, handwritten fonts are best for them. They give a friendly and fun vibe. Each font gives a different feel. So, understand font psychology first.
Keeping the logo simple is crucial. The logo should be something that people can understand in one to two seconds of looking at it. You can think of how simple the Apple logo is. They have a bitten apple. People have become so familiar with it that they know it's Apple when they see a bitten apple.
If you design a logo that takes forever for people to understand, then you’ve defeated the very purpose of keeping it simple. Confusing people with a logo is never a wise option. So, aim to keep it as simple as possible. The simpler it is, the better.
Once you’ve designed the logo for your brand, it is time to show it to others. This is an important step that you must not skip because other peoples’ opinions can give you a bird’s eye view of how your logo looks to other people.
Ensure that the person you decide to tell you about the logo can give you their honest opinion. Anyone you choose needs to be transparent because hearing constructive criticism initially is better than hearing harsh criticism from other people later.
When they tell you about something you need to change, take note of it and consider it. If it’s a genuine issue, then work on it and correct it.
The logo you design must be scalable. By scalable, we mean that if you want to change some aspect of it in the future, you can. All famous companies (Coca-Cola, Disney) made their logos scalable, which is why they could make changes.
In the future, you might want to make changes because of the changing trends. One excellent tip for designing a scalable logo is to keep it minimal. A minimal design can be altered by if it’s a fancy design, it’ll become difficult.
Designing a logo can seem difficult if you don’t have a proper plan for it. All the expert designers have created a plan that suits them. You can create a plan using the tips we mentioned in this blog. No matter the level of expertise of a designer, they can’t ignore these tips.
We’ve explained all the tips in a simple way with relevant examples. Our intention for doing it was because we wanted this information to reach as many people as possible. We’re sure these tips will help you become a better logo designer.