6 Reasons Online Businesses Need Social Media Design

6 Reasons Online Businesses Need Social Media Design
"Every great design begins with an even better story." -- Lorinda Mamo

Tools & Trends | Less than 2 min read

Businesses these days cannot survive if they don’t build an online presence. Surviving without an online presence was possible some years back because, back then, not many people used social media platforms. But now, the scenario has changed because today’s world is dominated by youth. And the youth loves attractive graphics.

If you want your business to become a brand, you must do many things. The journey to becoming popular and successful isn’t easy, but the efforts are worth the results you get. If you’re not afraid to put in the effort, you might want to read this blog. That’s because, in this blog, we’ll talk about 10 reasons online businesses need social media design.

Let’s start

You Can Showcase Any Image For Your Business

The thing with social media is that your offline presence doesn’t matter. You can be a failure in the real world, but it won’t matter if you don’t become a failure online. You get a fresh start when you begin your online journey on social media.

If you want your business to come across as formal or informal, fun and kiddish, you can do it on social media. Building up from the image you create is totally up to you. On social media handles, graphics are so important because people these days deal with information overload. You can use infographics because they’re great at explaining complex things in a simple way.

Good infographics can only be designed when you understand things from peoples’ perspectives. Otherwise, you can design excellent infographics but if they don’t serve the very purpose they’re meant to serve, there is no benefit you’d get from them. While designing infographics, you have to take care of these aspects:

  • Icons
  • Colors
  • Text size
  • Image quality

If you take care of these things, you can expect to get an excellent response from the audience because they subconsciously notice them.

Helps Increase Engagement

Many businesses don’t plan ahead when they start their social media journey. The result they get because of lack of planning is poor engagement. By engagement, we mean the number of impressions, likes, comments, shares, and saves. They might not seem much but they’re of utmost importance.

When you create a social media calendar and decide which type of post you’ll upload on which day, you solve half the issues. Well, the other half is equally important. The other half is all about the post’s visuals, meaning the graphics you use, the typeface, and other minor details that make an image visually appealing.

You can’t compromise on the visual part because when people see a low-quality image from a business, they automatically assume that the business is a scam. We know creating low-quality visuals or copying them from others is very easy. Don’t do it because it can affect your company’s image. And ending the negative image people have about you will take a long time.

Tells People Exactly What You Do

When you can display any image about your company to a lot of people on the internet, you can very well tell them what you’re all about or what exactly you do. If your visuals are confusing and don’t tell much about your company, people will stop considering your business.

You have to be precise about the visuals because one wrong move can drive away interested people. Many brands had to bear losses because they confused people with different visuals. The result was that people chose better alternatives. If big companies can fail because of this problem, you can too. So, make sure you don’t make this mistake.

People Start Talking About You

You may have heard your friends talk about a company they saw on Instagram that had ‘dope’ visuals. They don’t know much about the business except the amazing visuals. The power of good social media design is that it can leave a lasting impact on people.

Visuals should be the priority for businesses that want to become famous on social media. The second priority should be the content. A person using Instagram would only stop scrolling when they see a post with amazing visuals. And when they stop, you get an opportunity to increase their attention span content in an attractive typeface.  

Let People Know You’re A Professional Business

When you don’t put enough effort into your social media designs, you come across as a boring business that is doing social media because everyone else is doing it. And when people think of you like that, you have to work hard to overcome peoples’ opinions.

You can’t become a professional business by just saying you’re a professional business. Your visuals have to show that you are. Sometimes, minimalism is the key; other times heavy design is required. You can’t stay confined to a certain type. But if you have established yourself as a brand, you can actually have one style and incorporate it in every design. You’ll be known by that design like famous brands, think Red Bull and Nike.  

People Can Approach You For Design Work

Your business can be about leather jackets and be selling them to people in a region, but you can get requests for design work. We know that seems impossible but the truth is; it indeed can happen. Get used to receiving queries related to logo design if your logo is different and tells about the business with only a look at it.

If you’ve been doing designs yourself until now, it is time to hire a designer because managing so many things on your own can get overwhelming. You can hire a freelance designer because these days, there is a lot of talent on websites like Upwork and Fiverr.

The good part about people approaching you for design work is that you’ll be able to earn extra money. And that extra money can be used to learn advanced software for graphic designing or you can invest it in your business to do activities and expand it to reach a global level.

Conclusion

Some years back, businesses could become successful without being on social media because there was no social media at that time. But with the introduction of Facebook, Instagram, Twitter, and other social media platforms, businesses cannot run away from it. The only choice they have is to embrace it and start working on it.

Moreover, being on social media presents a lot of opportunities to businesses because a majority of people use them. The highest percentage consists of young people aged between 16 and 30 years. This generation can easily differentiate between good and bad social media posts by observing the quality of visuals. It is why businesses have to start focusing on the visual aspect of their social media to become successful.

In this blog, we highlighted 6 reasons online businesses need social media design. We hope that after reading it, you’ll have no confusion about whether being on social media is right for you or not. If this blog added value, we’d appreciate you sharing it with others.